Using domain reputation check tools can help you identify email deliverability problems. These tools calculate domain reputation scores from many email providers. They then show the average score for each provider.
What is a domain reputation?
There are a number of free and paid tools on the market. Some of these tools include Talos Intelligence, which is provided by Cisco. Other tools include APIVoid’s Domain Reputation API and MainTester, which offers both free and paid versions.
Whether you use a tool or not, your domain reputation is important. It helps determine how well your website will rank on search engines. If it has a poor reputation, you may experience lower website traffic. It also affects your chances of landing an inbox.
Email servers use authentication technology to verify the identity of the sender. A good domain reputation reduces the chances of message rejection. Some mailbox providers treat subdomains as separate entities.
When a receiver receives an email, they will use a strict algorithm to calculate its reputation. Depending on the receiver, the assessment of the sender’s reputation may be kept private. In some cases, it’s possible to change the IP address associated with a domain.
There are several public databases available online that show blacklisted domains. Some of these are based on a number of factors, including the sender’s sender reputation and the domain’s volume of emails. If you know that you have a high volume of spam or marketing emails, you might want to consider a dedicated IP. It’s also a good idea to work with reputable ESPs.