Whether you use videos, GIFs, or some other dynamic content, an Interactive newsletter invites readers to tap, swipe, or interact with different elements included in the email. This can help to engage your audience and encourage them to keep scrolling or opening your message, leading to better email marketing conversion rates.
How can I make my newsletter more fun?
E-commerce brands can particularly benefit from using interactivity in their newsletters, as it can provide a unique and engaging way to show off products or promotions. For example, this interactive shoe slider from e-commerce brand BHLDN allows customers to easily navigate and find the right shoe for them without having to scroll through a lengthy list of options.
Another effective way to add interactivity to your newsletter is through a clickable table of contents, which can be especially helpful for long emails. This technique is easy to implement in Stripo by dragging and dropping the Table of Contents widget, then entering your desired links.
In addition to being an attention-grabber, dynamic content can also help improve your email marketing ROI by reducing the number of times readers need to visit your website to get all of the information they need about your product or service. It can also allow you to level up your email marketing automation by triggering more specific email sequences based on the reader’s answers to quizzes or other interactive content.
Just be sure to keep in mind that you should limit the amount of dynamic content in your newsletter. Too much can confuse your readers and distract them from your main call-to-action. For instance, if you include an image carousel in your newsletter, be sure to use proper spacing and white space so that the images don’t compete with one another or overwhelm the email.