A dental practice or clinic needs a marketing strategy that is unique to their brand and values. Unlike the days of purchasing a YP ad and waiting for the phone to ring, dentist marketing is all about getting patients on the web to call your office or book an appointment online. This requires an integrated digital and social media presence that communicates your services, lists insurance plans accepted, and provides helpful information.
Video is a powerful tool for dental marketing. Videos that showcase behind-the-scenes looks, patient testimonials, or physician introduction videos increase engagement and build trust. These are especially effective on social media platforms like Facebook, Instagram, TikTok, or Snapchat where customers only follow pages that give them something of value.
Top Trends in Dentist Marketing to Watch in 2024
Best Results Dental Marketing is a critical component of a successful dental marketing plan. SEO can help you be found in local searches and improve your rank on review websites such as Yelp. Having a strong SEO strategy is an ongoing process that includes optimizing your website, claiming your listings on local review sites, and managing your reviews.
Email marketing is a great way to keep your current patients informed of upcoming events or special offers. Encouraging your staff to share content on their social media channels can significantly amplify the reach of your marketing efforts and bring new patients to your practice. A well-defined referral bonus system is also a valuable tool that can be promoted through flyers in the office and through conversations after appointments.…